Virtual Supply
Redefining Distribution with a Collaborative Approach

Typical distribution models focus on the transactional aspect of selling a product, with little or no attention given to maintaining the relationship beyond a sale.

The foundation of Virtual Supply is in stark contrast to this; it is built upon forging and nurturing meaningful relationships. It stands out as a strategic distribution partner that emphasizes a deeper level of engagement and collaboration with clients.

Virtual Supply is a full-service, direct-to-consumer distributor that delivers strategic distribution, fulfillment and custom solutions to manufacturers and retailers. It seamlessly manages processes end-to-end, including product introduction, sales, marketing, fulfillment and reverse logistics. By working with clients on joint initiatives and sharing invaluable resources, expertise and risks, Virtual Supply enhances operational efficiency.

“Our commitment to building reliable and meaningful customer relationships sets us apart,” says Chuck Taylor, CEO. “We establish long-term strategic plans that drive mutual success.”

Proactive planning allows it to maintain product availability at all times and minimize disruptions. It works with retail partners across both inline and online platforms to manage the minimum advertised price, a key initiative for manufacturers to ensure a stable retail market.

Virtual Supply is proficient in managing product returns–often a major issue for suppliers and retailers. Its in-house reverse logistics group receives, sorts, categorizes and efficiently processes returns across all channels to maintain value and consistency for partners.

A dedicated division supports the goods not-for-resale channel for major retailers like Walmart and Costco. This requires a skill set and understanding of the in-store network, a specialty the company has built over its 30 years of experience in this space, supplying and supporting over 6,000 retail locations.
Its sophisticated reporting capabilities facilitate comprehensive comparisons against standard and in-house key performance indicators (KPIs). It also earns exceptional internal and external scorecard ratings and rankings, further attesting to its operational excellence.

Virtual Supply’s partnership with manufacturers underscores its unparalleled expertise in the industry. For example, when a partner faces difficulties expanding sales outside its D2C platform and penetrating the U.S. retail market, it leverages Virtual Supply’s long-term relationships and industry reputation.

Virtual Supply recently forged a strategic partnership with an ISP Satellite Provider. Thorough market research identified target demographics and regions with limited internet. Tailored marketing, in-store displays and promotions were used to reach potential customers, allowing them to experience the product firsthand. Special offers and packages were also introduced to incentivize purchases.

They exceeded sales projections in the U.S. retail market, generating widespread interest among consumers. Retail partners reported strong demand and high customer satisfaction. KPIs such as sales revenue, market share and customer satisfaction demonstrated the effectiveness of Virtual Supply’s retail relationships and strategies.

Virtual Supply’s diverse portfolio ranges from smart home security to electric mobility and includes many notable partners like Ring, Arris, Motorola Solutions, Philips Hue and NIU Technologies.

Over the years, it has been acknowledged as one of the fastest-growing companies in the state of Oregon, as well as one of the largest privately-owned enterprise in the region. It has also been consistently recognized as a top-rated employer in Oregon.

This success is attributed to its distinct culture and commitment to team development. The company upholds values around its 5P model—partnership, passion, progress, planet and people—which guides its interactions with retailers, suppliers and the internal team. A collaborative work environment attracts and retains top talent, resulting in high levels of customer satisfaction.

Through continuous innovation and enhancement of its distinct client-centric approach, Virtual Supply drives limitless growth and success for partners.