Stratus
Going Beyond Signage to Tell the Brand Story

How do stores tell their stories? The magic lies in the seamless blend of branding elements—logo, colors, design, lighting, and the overall mood and atmosphere of the store—creating a compelling and immersive narrative. When these elements are harmoniously integrated with a well-defined, consistent theme, they craft a memorable experience that engages customers.

This is what Stratus excels in.

A leading brand implementation company with over 150 years of combined expertise, Stratus crafts and executes versatile brand stories for the nation’s largest and most recognized brands.

“We are not just sign makers; we are storytellers. We bring our clients’ brand narratives to life through strategic execution,” says Ryan Goldberg, Chief Customer Officer at Stratus.

The company stands out for its ability to integrate multiple services, manage large-scale rollouts, and handle every aspect of brand implementation while coordinating everything into a unified project. It is organized into four specialized divisions—interior graphics, lighting, exterior signage, and maintenance—each offering distinct products and services designed to capture and enhance the essence of every brand.

These divisions work in close collaboration with customer success managers, who oversee the commercial side of the business and focus on customer experience. Acting as the clients' primary point of contact, the managers ensure that despite the variety of product offerings and divisions, the company presents a cohesive and unified approach.

Clients benefit from this all-inclusive strategy as they receive a seamless, single-point solution for their entire brand buildout. This streamlined, client-centric approach has proven to be highly efficient in a market where cost and meeting project deadlines are critical. Clients are actively involved in the planning process and risk identification through effective communication and transparency, receiving constant updates on the project's status.
The company’s expertise in centralizing brand strategies and delivering cohesive, high-quality rollouts has been invaluable for its diverse clientele. Many clients, operating across various industries, need to identify and categorize their signage to ensure consistency with their branding strategies. The goal is often to understand the current signage landscape, evaluate costs, determine necessary upgrades, and achieve this in a cost-effective manner.

Stratus begins by conducting comprehensive surveys and reviewing past data to create detailed plans for each project. The company analyzes both interior and exterior signage, focusing on enhancing visibility and effectiveness while improving manufacturing efficiency without compromising aesthetics.

Based on specific client needs, the team also develops prototypes to update various signage elements. The result is a financially feasible, unified, and impactful branding experience that reinforces each client’s market position, ensuring that customers recognize and feel the brand’s presence across all locations.

Surely enough, for Stratus, ‘infinite possibilities, ideal solutions’ isn’t just its motto but a commitment to bring the client’s brand strategy to life through experiences and innovations.

As the company expands both organically and through acquisitions, the recent addition of Priority Sign has united two branding leaders with complementary strengths and business models, enhancing its ability to deliver greater value and expand footprint in key markets.

Stratus is also enhancing its product offerings, focusing on digital signage and developing a QR code tracking system for efficient warranty management, tracking, and outage reporting.