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Fexa has been recognized by Retail Business Review Magazine as the exclusive recipient of “Featured Vendors August-October: 2022,” based on our proprietary methodology, reflecting its position in the industry. This profile has been developed by the Retail Business Review research and editorial team based on insights from an interview with Marc Balzamo, CEO.
Marc Balzamo, CEOThe impact of the COVID-19 pandemic on businesses across industries has been profound and unprecedented. While it is critical for retailers to work through operational and tactical considerations to re-open stores, the pandemic also provides an opportunity to re-evaluate business strategies and identify room for improvement. Against this backdrop, retail facilities managers are striving to reimagine physical stores to provide a more convenient in-store shopping experience and an elite customer experience to achieve brand loyalty. As wary customers slowly make their way back to stores, retail facilities managers need to create a safe environment and capture the overtaxed attention of consumers today.
This is where New Jersey-based Fexa is moving the needle. Fexa is making it simpler for its operations and facilities customers and the teams they rely on to achieve better, more efficient, and more cost-effective results. “The retail facilities management space is definitely ripe with significant opportunities and challenges for retailers and their suppliers alike. They need a modern and flexible technology that can address their unique needs,” says Marc Balzamo, CEO of Fexa. To this end, Fexa enables retailers with a purpose-built, flexible software platform that helps mitigate uncertainties, cut costs, and evolve and pivot according to their business needs. "A lot of effort has gone into building the underlying software architecture of Fexa to make the platform highly configurable and flexible, and it is this flexibility that makes customers feel the platform is built specifically to fulfill their needs," notes Balzamo. Since Fexa is a SAAS platform, customers get the benefits of superior uptime and availability, continuous feature enhancements, and more. Additionally, those benefits are combined with a configurability that allows clients to take advantage of the features most important to them.
Geared toward Enhanced User Experience
Fexa incorporates a robust foundational architecture that recognizes every field, whether standard or custom, as a potential data point or a trigger to leverage smart automations. In fact, any data point can be incorporated as a trigger for smart automation. Trigger events can prompt progression of a task such as invoice approvals or prompt unique custom communications delivered via email or text to any address as defined by the client’s business requirements. The company also embeds micro-interactive elements into communications that allow recipients to trigger automated and intuitive communications.
Fexa's modern and easy-to-use interface is based on Material Design—an Android-oriented design language created by Google—to deliver a comfortable, intuitive, and superior user experience. These modern design principals, used throughout business and consumer platforms alike, make the adoption process quick, easy, and seamless.
A lot of effort has gone into building the underlying software architecture of Fexa to make the platform highly configurable and flexible, and it is this flexibility that makes customers feel the platform is built specifically to fulfill their needs
Fexa’s sophisticated role-based user interface makes way for enhanced efficiencies. The company also leverages sentiment analysis to automatically assign services to the best service agent at the right time. "Sentiment analysis enables the system to detect if the customer feedback induces a positive or negative feeling. This enables the Fexa platform to notify users of important issues in real time," says Balzamo.
Every client engagement at Fexa begins with a strong focus on best practices before drilling down into the client’s specific workflow requirements, pain points, and concerns. Based on the information collected from the customers, Fexa configures its platform to maximize efficiency and automation with an overarching goal to increase the value of the system. Extending its services beyond the implementation stage, the company releases new features and feature enhancements on a bi-weekly basis. Customers can elect how they adopt the enhancements giving them a path to adapt and evolve in phases that best suit them with Fexa.
Customized Solutions for Increased Efficiency
When serving clients with offices in multiple locations, Fexa's framework proves to be highly beneficial as it can be configured based on the client's unique requirements. One commonly applied example is the use of business rules for compliance that assure a supplier has provided sufficient documentation prior to the invoice even reaching the accounting department for payment. Compliance requirements can vary based on a range of configurable criteria or attributes—trade, urgency, asset type, location type, dollar value. This type of dynamic configurable criteria has been key to Fexa customers ability to enforce unique rules, automate processes, and eliminate unnecessary delays.
Operating with a hundred percent remote workforce, Fexa is squarely focused on fostering an excellent work culture. Backed by years of experience and deep knowledge of the facilities management industry, the team at Fexa is dedicated to ensuring unmatched customer service. "We try to deliver on our customer service promises by responding to our clients in the quickest time possible," notes Balzamo.
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