Oct - Dec 2022retailbusinesreview.com8The concept of interacting with virtual 3D objects in the real world was once the province of science fiction. Today, every smartphone user has the power of those augmented reality capabilities in their own pocket. The technology has gone mainstream with frameworks like ARKit for iOS and ARCore for Android, allowing developers to offer immersive experiences in a mainstream, accessible way. As more of our interactions with the world take place online, 3D has demonstrated its potential applications as a transformative technology across many industries. Take, for example, shopping online for the home. Customers ask many questions throughout this process: Will it fit in the space I want to put it? What does it look like from other angles? Will it look good in my space? Today, customers can easily answer those questions with innovative technologies like AR and VR, which can fit to-scale 3D models directly into their homes.The benefits of 3D tech extend beyond using it as content to populate extended reality experiences. 3D rendering offers the ability to create inspiring visual imagery without expensive product samples or physical photo build-outs. Say, for example, we had photos of a room that were showcasing a range of furniture and decor. Imagine we wanted to incorporate seasonal themes into that vignette -- maybe change the look a bit for winter and spring holidays. Rather than taking the time and resources to swap season-specific decor and shoot new photos, we can instead produce the same imagery with 3D rendering -- and in a much more efficient, cost-effective and scalable way.WHEN WILL 3D MERCHANDISING BECOME UBIQUITOUS? PERHAPS SOONER THAN YOU THINKShrenik Sadalgi is an ideator, a futurist, a thinker-doer and a technologist. As head of Wayfair's R&D lab - Wayfair Next, he leads the exploration of far-future R&D for Wayfair where he and his team are pioneering the future of retail and home by leveraging emerging technologies and inventing new ones. He has expanded on this role as "pioneer for the future of retail" in his work at The Khronos Group, an open global consortium that's creating open standards. Shrenik serves as Chairman of the Khronos 3D Commerce Working Group - a group of leading retail and technology companies exploring the opportunity to accelerate the adoption of 3D experiences by establishing a set of universal standards for platform-agnostic 3D model creation and distribution. Shrenik SadalgiIn My OpinionShrenik Sadalgi, Director of R&D, WayfairBy
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